Driven by a public-private partnership, the project proposes a phased approach to add a new element to Newburgh’s identity. The first step is the establisment of an apple processing, cold storage and distribution facility, in addition to the establishment of the Newburgh Cider Company, an artisanal cider house to encourage entrepreneurship. The cidery would occupy a vacant industrial building adjacent to the already successful Newburgh Brewing Company and the large undeveloped hillside that was once eradicated during the urban renewal era, which would  be transformed into a demonstration orchard.

Having gained a certain momentum, the next steps will be the creation of the Newburgh Institute of Pomology, an agricultural extension to the existing SUNY-Orange, that will provide training and education in close collaboration with the “living laboratory” that the orchard is. At the same time, community orchards provide opportunities for stewardship among the residents of the city.

As a new image and narrative is built, along with the economic growth, a new ferry port is proposed, linked to a pedestrianized Washington Street that facilitates the movement of visitors and tourists to the cider house, historic site of the Washington Headquarters and the successful small businesses on Liberty Street.